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LV and Asda offer breakdown insurance deals

12 March 2009 17:58:00

Two firms are to offer new car breakdown cover products.  image
Two firms are to offer new car breakdown cover products.

Drivers are set to have a new choice when it comes to picking car breakdown cover, courtesy of Liverpool Victoria (LV=) and Asda Financial Services.

The two firms have joined together to provide a host of new road rescue products, which will be co-branded and sold in Asda retail outlets throughout the country.

According to the firms, the cheapest product in the range will cost £73.92 for full UK car breakdown cover.

LV= will be providing the cover through its Britannia Rescue division.

"At Asda, we are obsessed with saving money every day for our customers, a position which is more important than ever with the current economic conditions," said Gideon Ingham, head of insurance and savings at Asda.

"By joining forces with Britannia Rescue we will be offering customers one of the best value road rescue products on the market."

Earlier in the month, LV= announced that it had joined the AA's car insurance panel.


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