Ever-tightening belts and bank accounts mean that Britons are increasingly looking for ways to make savings and squeeze every single penny. So perhaps it's no surprise that happy shoppers tend to hop around for the best deals.
New research from cashback site Quidco shows that 87% of all UK shoppers now visit multiple stores before making a purchase in order to get the best price, as consumers embrace money-saving methods in order to limit their spending.
High street hopping Looking to get in on the fashion? Luckily, you don't have to have vast amounts of time at your disposal to find a bargain. If the vast majority of the population can manage it to some extent, then so can you.
Of course, the more time you have, the more likely you are to get the eventual price down. Almost one in seven buyers visit five or more shops before committing to buy, while a third of consumers go into at least three stores to find the best price.
Apps and internet The Happy Hopper will find a number of useful tools at their disposal over the internet or on their smartphone. The Amazon mobile app, for example, allows shoppers to scan barcodes and automatically discover how much money they could save if they purchased the item on Amazon.
There are also a number of helpful comparison websites which can be used to scrimp and save - try using the supermarket ones to discover which bargains are where this week, and save on the weekly food shop.
It's always worth considering the added cost of hopping in itself, though. If the next shop is merely a five minute walk away, it's probably worth it. Not so much if you have to drive an additional ten miles to the supermarket with all the bargains, as any savings you make will be offset by the cost of petrol.
Regardless, hopping can lead to an extremely happy wallet in most cases.
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