Back on the 20th August, I reported on the curious story of the BA Air Miles card promotion and how the promotion had exceeded expectations, despite the BA strike problems. I questioned whether it was a case of there is no such thing as bad news, or whether other factors, such as unexpectedly strong Q2 economic growth, had played a part.
BA’s autumn sale started at the beginning of October and once again includes great promotions on the British Airways credit cards. However, the market conditions are a bit different now.
There are no strikes looming, so BA is not headline news at the moment. The US has just issued a terror alert caution to US citizens travelling to Europe advising them to be wary of crowded places. As a considerable part of BA’s business is transatlantic flights, this may impact sales. The US economy appears to be slowing downand, with the comprehensive spending review about to take place in the UK, these factors might also apply downward pressure on BA ticket sales.
Nevertheless, one pound sterling recently bought nearly 1.6 USD, so perhaps some UK shoppers will be looking to take a trip to New York to do their Christmas shopping. The new credit card promotions do provide consumers looking to travel in the next three months with some great incentives. It will be interesting to compare the relative performance of the summer and autumn promotions. The offers this time round are once again very strong.
The BA Amex credit card offers 8,000 bonus BA Miles when you spend £500 in the first three months of card membership. It has a typical 19.9% APR variable.
The BA Amex Premium Plus card offers 18,000 bonus BA Miles when you spend £3,000 in your first three months of card membership. The Premium card has a typical APR of 19.9% p.a. (variable) on card purchases and an overall APR of 46.0% (variable), which includes a £150 membership fee.
Naturally, terms and conditions apply and the offer on both cards ends on 8th November 2010.
For consumers looking to subsidise a trip through their Christmas and winter shopping, these offers provide a useful addition and to the Air Miles cards currently available.