- 23
- Jan
- 12

As we struggle to make ends meet in our own homes it’s sometimes easy to forget the charities on which so many others depend. So a recession, do we cut our charity giving during recession or continue to dig deep in the knowledge that charities need the money even more than ever?
When the recession first hit the country nearly four years ago, charitable giving reduced from 2006/2007 to 2007/08 as people gave smaller donations and fewer people put their hands in their pockets, but since then we have been making up for lost time.
Despite the on-going difficult economic uncertainty and possibility of a double-dip recession in the near future, it seems us Brits are going out of our way to ensure they are still giving despite tighter purse strings.
Research in 2011 from PayYOURway.org.uk has found that 86% of people in the UK are still donating to charity, with 62% of them donating to charities close to their hearts at least once a month. The survey also found that the average donation is around £100 per year, with many people planning to increase their charity donations next year.
How much do we give?
As a nation we are pretty generous with the amount donated to charities hovering at around £10 billion per year. An £11.3bn peak was reached in 2007/08 just before the recession hit, this has understandably dipped (by 11% the next year to £10.2bn), but is was still more than the £9.2bn we gave during the relatively affluent period of 2004/05.
How do we donate?
The PayYOURway.org.uk research found that by far most common way to give to charity is by sponsoring someone you know who is fundraising, with almost half (44%) donating this way. In second place was by cash in collection tins at 34%, closely followed by regular charity support and seasonal appeals such as Children In Need at 33% and 32% respectively.
Although cash was the most common way to pay for donations, technology is starting to play a significant part in the way we raise money. Fundraising websites such as justgiving.com (which accept charity credit card payments) and text messages are becoming more popular ways to donate to charity, and could even be the boost the rest of us need to get our hands in our pockets.
The increase in the use of the internet is seen as a massive opportunity for people to start giving more to charities, but with a lack of funding it could also mean that smaller charities are forgotten in favour of those advertising heavily on the internet.
Who do we give to?
The UK Charitable Giving 2011 report found that this year the majority of donors gave to charities relating to medical research, which is no surprise as it is continually one of the best-supported causes.
Other charities that tug on our heart strings are hospitals and hospices, and children and young people, which collectively are supported by 50% of those who donate to charity. Overseas causes received support from 17% of donors this year which is about average, but in 2009/10 this peaked at 24% due to the Haiti appeal.
Could you give more (understanding Gift Aid)?
When you make a charitable donation there is usually a little check box which asks your permission for the charity to claim Gift Aid. Just 57% of the people surveyed were aware that this allowed the charity to reclaim the basic rate of tax on their donations. Of the people that were aware of Gift Aid, 22% did not know how it benefitted the charities.
Did you know what Gift Aid was, or how it could help a charity close to your heart? Just by ticking this check box you could be giving the charity an extra 20p for every £1 donated. The Charities Aid Foundation (CAF) estimates that through a lack of understanding charities are losing out on an extra £700m every single year.
Charity isn’t all about money!
If charity where all about money then those of us less wealthy could never match the wallets of our richer brethren, but everyone can charitable. We can help encourage others to give, we can give up our time to help others, we can get sponsored, we can give unwanted clothes etc to charity shops – The important thing is that we do it! To quote the Dalai Lama, “Be kind whenever possible. It is always possible.”





