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We have managed to get our hands some very surprising pet food statistics showing that consumers are not cutting back on the cost of food for their pets. These have been provided by www.mysupermarket.co.uk, the supermarket comparison site that shows you where it’ll be cheapest to buy your selection of groceries.

According to mysupermarket’s statistics, 77% of the total amount that consumers in the UK spend on pet food is spent on branded products. What’s more, this trend hasn’t changed over the past year, despite the harsh economic conditions that have come as a result of the recession.

Plus, over the last 12 months the market share of branded dog food has increased from 71% to 76%, which mysupermarket say is a sign that “us Brits are keen to keep ‘man’s best friend’ happy at all costs”.

Britons have even chosen to switch from some of their usual branded products to store-branded goods in order to cuts costs.

However we have identified that if you are struggling to pay for your pet insurance policy, one option could be to switch to store-branded pet foods to free up a little extra cash to spend on your pet cover.

If you do choose to do this, we would recommend that you check with your vet or other relevant authority before you make changes to your pet’s diet as they will be able to advise you on the best way to do this.

Of course, another great way to save some money would be to regularly use mysupermarket’s service, where you can even compare the cost of your pet’s food. We are a site that firmly believes you will get the best possible deal by shopping around, and mysupermarket will certainly save you a lot of leg work as it works hard to show you how to get your grocery shopping for the best price possible, without compromising quality.